Agents' Mutual - will it work?

Started by Jason Attfield on 26 Feb 2014 19:55

Agents' Mutual has been founded by some of the leading estate and lettings agents in the UK to create a new property portal. It aims to counter the threat of what they call an "anti-competitive duopoly".

But will it work? Will you sign up for it?

13 Replies

We all moan about the cost of the 'duopoly'. It's never going to improve without competition. I'm in.

Ben Hollis ACABE on 09 May 2014 23:40

Having a meeting with Agents' Mutual and our competitors tomorrow to discuss this proposal. If all the independents in our area sign up for it then it'll definitely work. We then have the choice of staying with one of the 'duopoly'. This is the point when the tables can turn and if all the agents come together to arrange a meeting with zoopla and rightmove, I think they may have to surrender to giving us a better deal. We've heard a group of agents in Wales have done so, managing to strike a far better deal with rightmove.....

Stuart Endacott on 02 Jun 2014 15:52

@Stuart - I'd be interested to hear how that meeting went.

Is anyone else joining forces with their competitors to talk to Agents' Mutual or get a better deal from Rightmove/Zoopla?

Jason Attfield on 04 Jun 2014 12:37

Some interesting thoughts from Ian Springett, chief executive of Agents Mutual:

Jason Attfield on 10 Jun 2014 11:46

We haven't seen much action in our region regarding the set up - but it can only be good news.

Peter Twist on 10 Jun 2014 16:23

Without significant VC backing it won't work.

Chris Cockwill on 11 Jun 2014 13:08

Some more thoughts from the Guardian:

Jason Attfield on 23 Jun 2014 17:13

We had their rep in to see us yesterday. We're signing up as it seems a no-brainer to us. We'll drop Zoopla, although we would rather drop Rightmove from the point of view of saving money!

Stephen Newberry MRICS on 24 Jun 2014 14:51

According to Estate Agent Today, Agents' Mutual has announced that it is to be called On The Market when it launches in 2015.

Jason Attfield on 16 Jul 2014 17:03

It's not the estate agents that need convincing, it's the public, the property seller and buyer.
It is ingrained in their psyche that they initially search rightmove and then Zoopla, period.

Try wining an instruction without being on either.

Nigel Bailey on 21 Aug 2014 21:04

Estate agency group bows out of Zoopla in exchange for OnTheMarket:

Jason Attfield on 02 Sep 2014 11:49

Agents' Mutual passes crucial 4,000 milestone:

Jason Attfield on 07 Oct 2014 15:02

OnTheMarket announces its launch date - 26 January 2015:

Jason Attfield on 12 Nov 2014 12:39

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